Seeing Green

As we all celebrate our inner leprechaun tomorrow, perhaps to raise a glass of Guinness or to dance an Irish jig, here is a post in the spirit of green. And there is nothing greener than a dollar.

One of my guilty pleasures is sneaking into the Dollar Tree from time to time. It’s so crazy cheap! But I gotta tell ya, the folks at the helm of that place have done one heck of a job on their branding. A trip there serves up a good lesson in just how to do it. In fact, one doesn't even have to go inside to be clobbered over the head with their brand as their building advertises it to everyone going by.

spring-and-jacksonville-palettes-057

Once inside in the parking lot, I notice their shopping carts are green.

spring-and-jacksonville-palettes-061

Their stanchions are green.

spring-and-jacksonville-palettes-059

Inside, green stripes painted on the floor serve as path finding.

spring-and-jacksonville-palettes-062

Green signs tell just where to find my junky treasures.

spring-and-jacksonville-palettes-065

And obviously, their employees are “a wearin’ the green” every day, not just to honor St. Patty.

spring-and-jacksonville-palettes-064

After being drenched in all that green it’s a bit of a relief to drive by AutoZone and be brainwashed by their colors.

spring-and-jacksonville-palettes-067

Oh wait! That’s another commercial. Stay tuned.

As an architectural color consultant, I dwell in the world of color each and every day, wherever I go, always exploring. Let me bring my findings to you.